【环球网报道 记者 张晓雅】有关欧洲电视网歌唱大赛充斥“政治色彩”的讨论反复出现。综合“今日俄罗斯”（RT）、《以色列时报》及德媒报道，代表以色列参加2024年欧洲歌唱大赛的20岁女歌手伊登·戈兰(Eden Golan)被控参与“反乌克兰”宣传活动，上了乌克兰极右翼网站的“死亡名单”。

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    The previous snapshot of the "Fang Taozi" account that released a video promoting its colored contact lenses Photo: Sina WeiboA promotion video featuring Chinese virtual actress generated by artificial intelligence (AI) for colored contact lenses has been removed from her short video account after drawing backlash over the credibility of a virtual character claiming real-world comfort of a product.
The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views. 
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad. 
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image. 
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
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三 | 不仅因牵涉俄乌冲突引发争论，她还因参赛和曲目等问题陷入与本轮巴以冲突有关的争议中。

伊登·戈兰5月11日参加本届欧洲电视网歌唱大赛决赛 图自RT

据RT介绍，“和平缔造者”（Mirotvorets）是一个乌克兰极右翼网站，上面列出了“基辅的敌人”，也被称为基辅的“死亡名单”。

四 | 报道说，今年早些时候，在她赢得评审团和公众投票入选欧洲歌唱大赛后不久，就被添加到该名单中。然而直到本周她进入决赛之前，这一切并没有引起太大的注意。

伊登·戈兰被乌克兰极右翼网站“和平缔造者”纳入“敌人名单” 图自“和平缔造者”网站

RT称，根据乌克兰网站说法，伊登·戈兰被控“故意侵犯乌克兰国境线”，“在乌克兰领土上进行非法商业活动”，试图“将对克里米亚的占领合法化”，以及参与“俄罗斯的反乌克兰宣传活动”。早在2016年，当戈兰12岁时，她参加了在克里米亚的一场比赛，并与一名俄罗斯歌手兼词曲作者合唱，那次表演是她被该乌克兰网站纳入名单的唯一“罪证”。

伊登·戈兰参赛还引发巴勒斯坦支持者的不满。《以色列时报》11日报道称，本周，数千名示威者涌向位于瑞典的主办城市马尔默，要求将以色列歌手踢出欧洲歌唱大赛。尽管她在表演时遭到观众嘘声，但最终还是进入决赛。

此外，综合《以色列时报》和德媒报道，伊登·戈兰的参赛歌曲《飓风》（Hurricane）原版本名为《十月雨》（October Rain），但组织者认为歌名太容易让人联想到去年10月7日哈马斯对以色列发起的袭击，要求修改歌名，歌曲最终改名为《飓风》。

欧洲电视网歌唱大赛被称为欧洲级别最高、举办时间最长的歌唱比赛之一，每年举办一次，每次都会吸引众多观众关注。早在今年大赛日期临近之际，一些欧洲国家就出现“如继续让以色列参赛，将抵制组织者欧洲广播联盟（EBU）”的声音。

五 | 美国“政治新闻网”欧洲版2月报道称，1000多名瑞典音乐家联名给欧洲广播联盟致公开信，谴责以色列“在加沙人道主义灾难面前的虚伪”，并抵制其参赛。